Sally Starr - Blond cowgirl who hosted
an afternoon children's program for Philadelphia station WFIL-TV
(now WPVI) from the 1950s to 1971. In 1950 Sally Aline Mae Beller
was spinning country tunes on radio when she was offered a 13-week
contract as hostess to POPEYE THEATRE featuring Popeye cartoons and
Three Stooges film shorts. The program lasted 22 years.
Dressed in a
western outfit studded with shiny silver stars, gun and holsters,
"Our Gal Sal" entertained an ocean of Delaware Valley baby boomers
every afternoon from 4PM to 6PM. Her classic opening line to all her
faithful viewers was "Hope you feel as good as you look, 'cause you
sure look good to your gal Sal." She closed with "May the Good Lord
be blessing you and your Family, Bye for now!"
Sally's show featured
a wondrous array of guest visitors including the moronic Three
Stooges, chicken guru Colonel Sanders, western stars Roy Rogers,
Dale Evans, Chuck Connors, and Gene Autry as well as such local
legends Dick Clark and Chief Halftown.
During the fall holiday
season Sally Starr was a popular fixture at the Gimbel's
Thanksgiving Day Parade. She also made many public appearances with
her horses Pal, Silver, Cane and Rusty.
In 1972, she retired to Fort
Lauderdale, Florida (her husband died in 1968), but returned in 1984
to host the US Recreational Vehicle Outdoor and Camping Show held at
the Philadelphia Civic Center. Later in 1986 she hosted SALLY
STARR'S WESTERN THEATER on Philadelphia's Channel 65 (now a shopping
channel) which featured reruns of CIMARRON STRIP/CBS/1967-71.
in Kansas City, Missouri on January 25, 1923 Sally entered showbiz
early. At the age of 10, she was Pepsi Cola's "Hit's the Spot Girl"
for local radio. At the age of twelve, Sally and her sister Mildred
(billed as the "Little Missouri Maids") made their first debut on a
CBS radio program titled "Blush Creek Follies."
Besides her TV
career and recording career, Sally appeared in the Three Stooges
film The Outlaws Is Coming (1965) in the role of sharpshooter Belle
In recent years, Sally (who suffered a heart attack in 1993)
returned to radio to host a three hour show every Sunday from Noon
to 3:00pm on WVLT 92.1FM in Vineland, New Jersey. Sally chronicled
her personal and showbiz career in her autobiography entitled "Me,
Thee & TV."
Her love for kids moved Sally to establish a group of ranches for
abused children, each known as "Sally Starr's Bar None Ranch. As
Sally often said to the kids from Wilkes-Barre to Lancaster to Cape
May, "Love, Luck and Lollipops." Sally retired in September 2006.
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