|
 Kedso the Clown -
For years, the US Rubber Company used Kedso the Clown in all their
pulp advertisements. In 1958, they transformed this happy clown into
an animated success as the star of the Keds Sneaker TV commercials.
The Kedso the
clown character sported a black top hat, a baggy polka dot suit with
a frilly wrap around collar, carried a tiny umbrella and, of
course, wore Keds Sneakers.
The Kedso the Clown spot began:
"Hi, kids!...Let's all sing the Kedso
Song...If you want shoes with lots of pep, Get Keds, Kid's Keds. For
bounce and zoom in every step, Get Keds , Kid's Keds." When Kedso
asked "Why do you kids wear Keds?" They answered "So I can run
faster and jump higher; so I can win more often."
The commercial's musical score "The Shoe
of Champions" was composed by Ben Ludlow. The black & white
animated/live action campaign was created by Fletcher, Richards,
Calkins and Holden Advertising Agency. See also - "Kolonel
Keds"
|
1950s Kedso
the Clown TV Ad Script |
|
|
|
Kedso: |
Hi Kids! |
|
Kids: |
Hi Kedso! |
|
Kedso |
Kids, let's all sing the Keds
song. |
|
ALL: |
If you want shoes with lots of
pep
Get Keds, Kids, Keds
For bounce and zoom in every step
Get Keds, Kids, Keds
You'll be champ-i-on with style
You'll hit that ball a half a mile
They're tough they last a long, long while
Ked, Kids, Keds |
|
Kedso: |
There's a pair of smart
youngsters. Hi Kids! |
|
Kids: |
Hi Kedso! |
|
Kedso: |
Say, why do you kids wear Keds? |
|
Kid (1): |
So I can run faster and jump
farther! |
|
Kid (2): |
So I can win more often! |
|
Kedso: |
Right, always look for the
label big and blue
Keds, Kids, Keds
That spells out the US Keds for you
Keds, Kids, Keds
Those shock proof arches
sure are neat
The right support for growing feet
So be a champion ath-lete
Keds, Kids, Keds
Product of United States Rubber |
External Links
Back to Top |
