Arbitron Rating Service - The
rating service of the Arbitron Ratings Company (a subsidiary of
Control Data Corp) was introduced in January 1958.
According to the website "Arbitron Inc. (NYSE: ARB) is an
international media and marketing research firm serving radio broadcasters,
radio networks, cable companies, advertisers, advertising agencies, out-of-home
advertising companies and the online radio industry in the United States, Mexico
and Europe. Through our Scarborough Research joint venture with VNU, Inc.,
Arbitron also provides media and marketing research services to the broadcast
television, cable, magazine, newspaper, out-of-home and online industries".
Over the years, Arbitron has used a number of ways to collect data.
including surveys, telephone calls, personal interviews, and the mailing
of 800-2000 pocket diaries to random
households who record their viewing habits and then return the
diaries to Arbitron.
During the 1988-89 season Arbitron introduced a new rating device similar to
the "People Meter" earlier introduced by A.C. Nielsen.
The Arbitron Ratings Company is located in Metropolitan Tower at 142 West 57
Street in New York, NY 10019. See also - "A.
C. Nielsen Rating Service
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