Return to Homepage
... Dedicated to the TV Addict in All of Us

   The place to be....for the Characters, Places & Things on Television

What's New at TV Acres  
  Home > Index > Communication > Advertising > Arbitron Rating  
Advertising Devices 

Arbitron Rating Service - The rating service of the Arbitron Ratings Company (a subsidiary of Control Data Corp) was introduced in January 1958.

According to the website "Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, radio networks, cable companies, advertisers, advertising agencies, out-of-home advertising companies and the online radio industry in the United States, Mexico and Europe. Through our Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, cable, magazine, newspaper, out-of-home and online industries".

portable People Meter

Over the years, Arbitron has used a number of ways to collect data. including surveys, telephone calls, personal interviews, and the mailing of 800-2000 pocket diaries to random households who record their viewing habits and then return the diaries to Arbitron. 

During the 1988-89 season Arbitron introduced a new rating device similar to the "People Meter" earlier introduced by A.C. Nielsen.

The Arbitron Ratings Company is located in Metropolitan Tower at 142 West 57 Street in New York, NY 10019. See also - "A. C. Nielsen Rating Service

External Links


Back to Top

Home | Site Map | Search | Contact Us | Privacy Policy | Archive
Copyright © TV Acres. 2000-2016 All rights reserved. Reproduction in whole or in part without permission is prohibited. All photos are the property of their respective companies.