Regardless of the type of business you’re running – you can’t expect it to grow if you don’t invest in marketing. As you know, there are so many ways in which you can market your business. You could run targeted ads, you could invest in a TV or a radio commercial, you could run a successful social media marketing campaign etc.
Now, amongst all those various tools and strategies lies one that is often overlooked – a podcast.
Today, we’re going to explore how a podcast can help your marketing strategy. We’re going to talk about its benefits and the effect it can have on advertising, as well as your business as a whole. So, without further ado, let’s get started.
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Building Relationships With Customers
Nothing beats interacting with your customers. A relationship like that builds trust and trust is the most important bond between a business and its customers. With a format like a podcast, you’re both indirectly and directly communicating with your current and potential customers.
The beauty of a podcast is that it feels like a genuine conversation, unlike an interview or a regular show. While there is a host and a guest, both of them are equally engaged in a conversation and that’s what makes it enjoyable and easy to listen to.
For that reason, many people like to listen to podcasts when they do something. They enter the conversation as a listener and while doing so, they form a bond or a relationship with you. This is what allows you to advertise your product to them without it feeling like an advertisement. Naturally, you can’t just blatantly promote your product. It must feel natural and organic; otherwise, the relationship you’ve built will simply fade away.
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You Can Take Your Time
For a long time, the golden rule of advertising was that an ad needs to be short and straight to the point. That’s especially true when it comes to video ads and commercials. Now, we’re not saying that’s wrong and that we need to change the fundamentals of marketing – far from that. Years of experience and research have proven that that’s just the way it should go.
However, nothing’s stopping you from exploring other options. For instance, sometimes, it’s tough to get your message across in just a few seconds or words. Some topics require a more extended conversation, otherwise, the message could easily get lost or, even worse, it can be wrongly interpreted.
For instance, how many times have you read a headline in the papers that made absolutely no sense once you’ve read the article? That is because sometimes you need room to explain what you’ve meant or where you actually stand.
That same approach can be applied to marketing and business. With podcasts, you can take your sweet time to discuss any topic or problem to your heart’s content. This should allow your listeners to really understand where you’re coming from and learn more about you, your product or your services.
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It’s Extremely Cost-Efficient
As you know, marketing campaigns can really burn a hole in your wallet. It’s not uncommon for people to spend ungodly amounts of money just to promote their business. Just take a look at Super Bowl commercials. Companies are paying millions for a 30-second clip once during the game.
Of course, we’re not comparing the impact of an event such as the Super Bowl to a regular podcast – we’re just naming an expensive marketing venture.
On the other hand, podcasts rarely cost anything other than the initial investment. According to Poddster, you can set up a decent podcast studio with less than $500 in total. A couple of good microphones, a couple of headsets, a table and chairs and that’s pretty much it – you’re good to go.
On the other hand, there aren’t that many different marketing options for $500 and under. Whether you’re looking at paid ads or video ads, you’re probably going to have to spend a lot more than that.
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Humanization Of The Brand
Have you ever wondered why celebrity brands usually do so well? Well, people love to support their favourite celebrity’s brand because they know the person behind it. People feel in touch with other people and if you can create this bond between yourself and your customers, they won’t look at your business as a business. Instead, they’ll look at it from a different perspective.
With a podcast, you can make your audience and customers feel like they know you, which is essential for growing any kind of business or brand. If you can put a face or a voice behind the brand – you’re sure to attract more customers.
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It Helps You Stand Out
In the sea of people advertising through traditional marketing channels, advertising through podcasts can really set you apart from the others.
As you know, when it comes to marketing, it’s much more important to stand out than to blend in.
Furthermore, depending on your topic or your business, you’re going to face less competition in this particular marketing channel than you would in some other cases.
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Easy Collaborations And Partnerships
Partnerships and collaborations are essential for business and with a format like a podcast, you’re going to meet a lot of new people, some of which you could end up partnering with or simply learning some new things that could benefit your business.
By partnering or collaborating, you’re directly broadening your network and increasing your customer base, which is something that every business owner should do. Furthermore, you could even use your podcast as a platform for marketing other products, which would, in return, make you some more money.
Conclusion:
As you can see, staying open-minded and trying out some new marketing channels, strategies and tools can go a long way. As we’ve learned today, a podcast is one of those things. You can use it to promote your brand and business or simply form a tight bond with your audience – whatever it is that you most desire. Hopefully, we’ve been able to give you some good tips. Take care.