Selling life insurance policies can be a challenging task, especially in this modern world. It requires an empathetic informational approach to provide real value to your customers and convince them to buy from you. Along with selling more plans, building trust and credibility is another important aspect of life insurance marketing. Thousands of insurance agencies and marketers are actively looking for ideas to drive more leads and convert. If you are one of them, you have come to the right place.
In this blog post, we have mentioned some proven life insurance marketing ideas to attract new customers and sell them more plans and policies.
Revamp your Insurance Agency Website
When it comes to market your life insurance agency online, updating your website every six months with the latest business details and quality content is a rule of thumb. If it has been a long time since you have updated your website, then you could be missing a lot of opportunities to connect and interact with potential customers. You can start with the layout and content of your website. Make it easy to navigate and fast loading across both desktop and mobile devices. Make it as easy to view and read on mobile devices as on desktop. Keep uploading fresh, informative, and authentic content so search engines can keep your pages crawling to help you appear in more search results.
Invest in local SEO
SEO has always been important to drive more traffic to your business or brand and constantly evolving as well. Investing your money and efforts in local SEO helps your agency appear in more local searches with relevant products and plans. Whenever someone performs a search query for ‘life insurance agency near me’, you want to be at the top of search results. This is where local search engine optimization comes into action and boosts the search visibility of your agency in local results. Make sure to create a Google my business profile and optimize it with all important and accurate business details like business name, location, postal address, website and open hours, etc. You should also claim your listing on popular local directories to drive more local customers.
Create an email marketing strategy
Email marketing is one of the best and most effective online insurance marketing ideas. Inbox is the best way to get in front of your target audience these days. So, start building your email list right now and craft informative and compelling emails with enticing subjects to grab the attention of more potential customers. Whenever people visit your website ask them to share their emails with you. For instance, if they visit you for an online life insurance quote collect their emails and send them quotes when ready. You can also send them personalized insurance plans and policies based on their particular interests and needs.
Get and Manage your Online Reviews
In this digital world, we all check reviews and recommendations before making final buying decisions. The same goes for life insurance agencies. That’s why, encourage your customers to leave positive reviews across your digital properties like website, GMB profile, and social media profiles. The more positive reviews you have the increased credibility and trust you will have to attract new customers. Having more online reviews also encourages search engines to boost your listing in local search results. You should also be actively monitoring and managing reviews whether they are good or bad. Address the criticism in bad reviews in the best way possible to satisfy customer needs.
Leverage Social Media
Your life insurance agency must be available and accessible on social media because your potential and existing customers are hanging out there. It could be the best marketing channel for you to provide your customers with quality content that adds value to your customers. Social media is one of the best digital channels to establish your brand and boost brand awareness without breaking the bank. Furthermore, you can also communicate with your customers on social media to listen to their queries in real-time and offer them appropriate solutions and recommendations. Social media is one of the most important touchpoints a life insurance company must invest in to connect and engage with customers to provide them with an excellent experience.